Trend Funnel Accepted in PTEN

Since being featured in the November issue of the GWB, Trend Funnel, a web based software program that organizes home furnishings, flooring, paint and accessories by style and trend, has been accepted in Piedmont Triad Entrepreneurial (PTEN) 2007-2008 Growth Accelerator Program (GAP) competition.  Trend Funnel is one of sixteen finalists who will receive a scholarship to PTEN’s FastTrac Tech Course, a 10-session training program. The classes are followed by a business-plan competition and an announcement of the top three GAP winners will take place by May.

Cofounder Mary Elizabeth Beal, an Allied Member of the American Society of Interior Designers, will be participating in the classes since she is based in the Greensboro area.   “We are excited about the program and believe it will help solidify and refine our business plan and identify ways to grow the business on a much faster track,” said cofounder Thera Storm, who lives in Wilmington. According to Storm, since being featured in the “pitch” section,  the company has seen an increase in interest in the idea but have not secured funding.   The site is live and in the second beta phase, increasing in membership and  the company is starting to work with key groups; REALTORS, builders and sponsored marketing partners.  The next step is to work with a group of UNCW entrepreneurial students to test the software and offer new ideas.  Storm said they are analyzing the data that is coming through the software to see how target groups utilize the application. “Right now the number one goal is to raise $150,000 and then six months later an additional $500,000,” said Storm.