McKim & Creed wins design award for website.
McKim & Creed, a engineering firm, started in Wilmington, with an office in downtown Wilmington, won the 2007 Construction Writer’s Association (CWA) for best website. CWA a non-profit organization for professional journalists, writers, editors, and publicists serving the the construction industry and presented a total of three national awards this year for electronic communications. Web sites are judged on criteria such as quality of content, overall design and use of innovative and accessible technology.
The number one challenge for this industry is hiring and retaining good people and this site helps attract quality employees, especially recent graduates, said Pete Kienle, Chief Marketing Officer McKim & Creed and past national president for the Society for Marketing Professional Services. Kienle stated that the firm has put a greater emphasis on their online presence than most of their competitors and that more employees are increasingly using the web to research employment.
“Most firms in this industry would not have spent as much money and time on their website but we felt it was money well spent, the owners are thrilled to death,” said Kienle.
The firms has also hired a full time person to administer the site and create a company intranet and used video of staff throughout the site.
The website (www.mckimcreed.com), launched in July 2007 and was built by Signal, a design, marketing, and technology firm with offices in Wilmington and Raleigh. The website includes a custom-built content management system that enables McKim & Creed staff to update key portions, add pages and content to the site, said Bryan Kristof, Director of Marketing for Signal. “McKim & Creed was easy to work with because they already understood the design and construction process.” Since the award, there has been “huge activity” on the site, said Kienle.