A podcast you should listen to

HBR IdeaCastIf you are interested in business topics such as marketing, leadership, business development, you should check out the Harvard Business Review “Ideacast.” It is a weekly podcast on a range of topics. Last week’s discussion of public relations gave a lot of valuable insight into the value of good PR. There were some practical tips on how to position your organization in such a way to attract the press when they need an expert for a topic.

Some of the past topics have included, What is Wikinomics?, Breakthrough Ideas of 2007, and Viral marketing. Each episode is free and only 10 to 15 minutes long. This is some great stuff.