September 2008 GWB Technology Column
Saturday, September 20th, 2008WHQR Moves To Digital Signal
Wilmington’s National Public Radio station, WHQR is putting the final touches on their digital transmitter as part of the plan to begin offering High Definition radio programming in addition to traditional FM. HD radio allows WHQR to broadcast with CD quality sound and provide additional programming on the two available “side bands.” John Milligan, WHQR General Manager said that “public radio has take a proactive role in HD radio” and that the station is looking to offer a total of three stations in HD. The primary station will be a HD broadcast of the regular signal with a second channel broadcasting classical music around the clock and another station with a mix of programming to be determined later. The classical music channel will feature local hosting for part of the day. The third channel will “talk directly to particular segments,” said Bob Workman, Programming and Music Director, such as “the younger generation, spanish speakers.” This new format has “so much more flexibility for the listeners,” said Workman.