I was preparing for a talk to Jonathon Rowe’s entrepreneurship class on Wednesday, working on my slide deck, and staying up late on a Sunday night.  I will be giving a lecture on SEO for the undergrads in his class.

While taking a break to catch up on digg, I found that someone had already pretty much done my whole presentation in a rap.  I might just play this on the screen, drop the (figurative) mic, and go home. Not sure if I would be invited back, but I think I would get the same point across.

Almost 1/2 million views when I found it, not bad.

The lyrics after the jump

Hey, this is Chuck, Design and coding
the design of your site and the coding of your site
and keep it coded til how your site is optimized
and the conversions you get…

if you design the coding right it’ll work for you
check it out

Your site design: the first thing people see
it should be reflective of you and the industry

easy to look at with a nice navigation
when they can’t find what they want it causes frustration

a clear call to action to increase the temptation
use appealing graphics they create motivation

if you have animation please use moderation
cause search engines can’t index the information

display the logos of all associations
highlight your contact info that’s an obligation

create a clean design you can use some decoration
but to try to prevent any client hesitation

every page that they click should provide an explanation
should be easy to understand like having a conversation

create a site style you can use imagination
but make sure you use correct color combinations

do some investigation, look at other organizations
but don’t duplicate or you might face a litigation

you done, congratulations, start construction
move into production, please follow these instructions

your Photoshop functions, slice that design
do your layout with divs make sure that it’s aligned

please don’t use tables even though they work fine
when it come to indexing they give searches a hard time

make it easy for the spiders to crawl what you provide
remove font type, font color and font size

no background colors, keep your coding real neat,
tag your look and feel on a separate style sheet

better results with xml and css
now you making progress, a lil’ closer to success

describe your doctype so the browser can relate
make sure you do it great or it won’t validate

check in all browsers, I do it directly
gotta make sure that it renders correctly

some use IE, some others use Flock
some use AOL, I use Firefox

title everything including links and images
don’t use italics, use emphasis

don’t use bold, please use strong
if you use bold that’s old and wrong

you use CSS, you page will load quicker
your client satisfied like they eating on a Snicker

they stuck on your page like you made it with a sticker
and then they convert now that’s the real kicker

make you a lil’ richer, your site a lil’ slicker
design and code right, man, I hope you get the picture
what I’m telling you is true, man, it should be a scripture

if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter

competition will get bitter, you’ll shine like glitter
if you trying to grow your company will get bigger

design and code right, man, can you get with it.

design coding

It is the ten crack commandments for web design.

This entry was posted on Monday, April 6th, 2009 at 2:24 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.